This 12 months, with headliners like Frank Ocean and Bad Bunny, the latter who’s the primary Latine artist to headline the competition in its historical past, the desert will once more be was a playground and celebration hub. However for Jenna Ortega, who grew up exterior of Palm Springs in La Quinta, Coachella Valley represents the precise reverse: It is residence. “It’s someplace I can take my thoughts off issues and simply hang around with family and friends,” she tells Refinery29 Somos in a Zoom interview about her new marketing campaign because the face of Adidas’ spring/summer time 2023 assortment. “Now that I’ve lived in L.A. a pair years, I feel it makes me recognize the sluggish tempo and the tight-knit group that’s over within the Coachella Valley.”