It was the bag each millennial completely needed to have in the 2000s: the Marc Jacobs Stam bag. First launched in 2005, the bag rapidly earned a devoted superstar following. When Nicky Hilton, Ashley Tisdale, Emma Roberts, Sophia Bush, and others have been all photographed sporting the identical bag, it sparked a veritable style frenzy. 

Named after Y2K mannequin Jessica Stam, the quilted bag is now being reintroduced 10 years after its retirement with all of its unique options. To rejoice the relaunch, Marc Jacobs tapped a roster of 2000s icons for the marketing campaign: Paris Hilton, Ashanti, Ashlee Simpson, Selma Blair, and, after all, Jessica Stam herself. Scroll all the way down to revisit how celebrities wore the OG bag and store the reissued bag.